Freelance SEO Consultant, Andy Drinkwater

“I offer my technical freelance SEO consultancy services not only to clients in the UK but also Worldwide and across a broad range of niches, including PLC’s, eCommerce and ‘mega-sites’.”Andy Drinkwater

Freelance SEO Services Available


Wide range of SEO, content and associated services aimed at helping clients rank more highly in the Search Engines.

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Managing your online brand and helping you remove negative search results from Google and unwanted media coverage.

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Learn exactly what your site visitors are doing and make changes based on live data. Improve conversions and clicks.

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My name is Andy Drinkwater and I am an independent SEO consultant with more than 19 years of technical SEO experience working with clients of all sizes and in a wide range of disciplines.

Myself and a team of full-time writers are based in Chester in the UK, but offer a range of specialist SEO consultancy services Worldwide through iQ SEO Ltd.

I have operated as a freelance SEO consultant for many businesses during this time – everything from technical SEO Auditing to building backlinks and achieving extraordinary growth through nothing more than best-practice techniques.

>> Click here to view successful sample campaign growths using a variety of different SEO techniques

If you have never worked with a Search Engine Optimisation consultant before, then it is worth understanding what services are on offer.


What can I do for you?

My aim is to find the best route to success for your business because SEO doesn’t just begin and end with a few on-page changes. The goal of any SEO consultant should be to help your business to grow through natural organic means, optimising key business areas to meet user intent.

In order to propose a suitable SEO package, each campaign is started by analysing the site to understand more about what is required. Only after this can we discuss a strategy that will match your requirements and budget.

And because you are working with a freelance SEO consultant, you are not paying agency prices, or tied into any monthly retainers.

I can help you in the following areas:

  1. Competitor Intelligence. The backbone to any good campaign is knowing who you are going up against. There is no point in going into any SEO campaign blind.
  2. Penalty Reversal. With every Google update is the possibility that some past work will cause you problems. I can find out what has caused this and prepare a solution.
  3. Usability Experience (UX). No-one wants a website where users aren’t happy and with more than 20+ years of UX experience, I will make sure you convert the traffic on your site.
  4. Mobile Availability & Search. Google recently moved to a new algorithm called Mobile First – your site needs to be mobile friendly and be easy to use on a mobile device.
  5. AMP. Also known as Accelerated Mobile Pages, AMP is used to deliver pages more quickly and is especially useful for mobile browsers.
  6. SEO Strategy Planning. Every SEO campaign should have a strategy, even if only to prioritise work. I will create these for your organisation, should you wish.
  7. Branding. Google rewards brands more readily in the SERPs, so I help companies to build a recognisable brand that works for them.
  8. Niche Keyword Research. It is important that your pages make sense to users and Google and that starts by targeting the correct keywords. I ensure user intent is well matched.
  9. Content Strategies. Still one of the most important aspects for any site is having the best possible content for each page. This can make or break search results, so needs to be right.
  10. SEO Auditing. I can unpick a website from the top down, to reveal issues (both technical and non-technical) that might be holding back good search results. This includes UX testing.
  11. Site Architecture. Creating a site architecture that makes sense to Google Bot is imperative as this can help you form silos – defined areas of the site dedicated to a particular product or niche.
  12. Internal Linking. Hugely important and vastly underused, internal links not only tell Google which are your most important pages, but also go towards controlling your sitelinks.
  13. Technical & Advanced SEO. For many sites, SEO goes far beyond basic on-page changes. I have a thorough understanding of enhanced techniques like Schema Markup, HREFLANG, Google Answer Boxes, Pagination, Canonicalization +more.
  14. Local SEO. I produce local campaigns for businesses looking to gather localised traffic. This includes Google My Business page, local citations, local Schema markup, reviews, NAP and local backlinks.
  15. Backlink Analysis & Disavowing. Using a wide range of tools, I can gather the required data to evaluate the ‘toxicity’ of a backlink profile for any website. This is followed up by using a disavow file to break any association they have with your site.
  16. Link Building & Link Acquisition. I have been building backlinks for sites for more than 15 years using a wide range of techniques. Today, I have more than 50 unique ways to build backlinks that can be applied to a very wide range of scenarios.
  17. Site Speed. Google has confirmed just how important site speed is and I can help sites by knowing what changes to mate to the HTACCESS file, CDN’s, optimisation techniques, Minifying and compression.
  18. International SEO. Through the use of HREFLANG, country setups, language preferences and translations, I can ensure pages are delivered to the right audiences and remove any possibility of suffering from duplicate content.
  19. Keeping up to date with SEO best practices. I live and breathe SEO. I am exceptionally passionate about what I do and am consistently at the cutting edge of all best practice changes. Because I am an independent consultant, I can act on updates within a few short hours minimising any risk to my clients.

Complete Transparency

Through a range of shared online services, we like to ensure every client can see what is being done every step of the way. This not only builds trust but is an important step in ensuring any SEO campaign is successful.

Because you are hiring me as a freelance SEO consultant or the services of my professional writers, this means you are entrusting us with your business and we like to show you that this trust is not abused in any way.


My primary aim for every client is to create a solid SEO strategy that not only works now, but that will continue to work in the future. This is why all recommendations are based on sustainable techniques that Google has always advocated.

Contact Us

E-mail us or call +44 (0)1244 207738 if you wish to discuss any SEO projects, or simply use the form below.