About Me

How I started in SEO

My timeline to date:

  • 1994 – Working as a copywriter and technical author.
  • 1997 – My first taste of UX working for a bank.
  • 1999 – My SEO career begins working for a startup.
  • 2009 – I launch my technical SEO consultancy.

How long have I been an SEO Consultant?

I am now into my 19th year as a UK SEO consultant specialising in SEO Audits, and my 9th since going freelance (best move I ever made…). I don’t have any affiliations to any companies and work independently from my offices in Chester, UK.

I specialise in technical aspects of search engine optimisation while focussing heavily on ensuring sites follow Google’s ever-changing best practices.

There are currently 3 of us in the business:

  • Myself
  • Cameron – Trainee under my tutelage (and also my son)
  • Janet – Full-time copywriter

Webinars, Publications and Talks

I love to impart advice so am always involved in a wide range of online technical webinar’s & podcasts, writing for magazines or speaking at events. You can see all of those I have been involved in, below.

    • Article published in Recruiter Magazine – Top of the Search Results: Click Here
    • SEO Surgery APAC for SEMRush: Click Here
    • Getting to grips with Answer Engines for SEMRush: Click Here
    • As I write this, I am an OnCrawl ambassador: Click Here
    • Optimisey speech about Internal Linking: Click Here
    • Article published in Recruiter Magazine – HTTPS concerns: Click Here
    • Podcast on Technical SEO with Bill Hartzer: Click Here
    • Article on Mobile Search published in Recruiter Magazine: Click Here
    • Website page copy article published in Recruiter Magazine: Click Here
    • Programmatic Advertising article published in Recruiter Magazine: Click Here
    • Mobile First article published in Recruiter Magazine: Click Here
    • Mobile  Friendly article published in Recruiter Magazine: Click Here
    • Most harmful SEO mistakes webinar for SEMRush: Click Here
    • Search Marketing Scoop webinar with David Bain: Click Here
    • How to deal with a Google Penalty webinar: Click Here
    • Getting to grips with Answer Engines for SEMRush: Click Here

With more than 19 years of experience as an SEO Consultant, I have come across and solved just about every technical SEO issue you can imagine. I love helping companies decipher complex on-page and off-page concerns.

The technical SEO services I offer through iQ SEO, focus on revenue growth through a range of strategies – this is both profitable and scalable for all of my clients. This is tied in with link acquisition and a focus on CTR, visitor retention and a strong internal linking structure.

Each campaign begins with a technical SEO audit which will uncover a wide range of possible issues before moving on to the on-page and off-page work.