Blog

Why I Chose SERPBook as my SERP Tracker of Choice

For anyone who is interested in tracking their SERP positions, then you are going to want a tool that is at least accurate, and probably some additional features as well. There is no point in hoping that something will do what you want, you need to know and sometimes they don’t always put all of…

Google Fleming Update

What is Google Fleming? Google Fleming is any Google update where you take the credit for boosts in the SERPS that were nothing to do with you, but that you blame for any drops. Where did the name Google Fleming Come From? The name comes from Chris Fleming, an SEO practitioner of note and friend,…

The Best Rank Tracking Tools For 2019

I have recently been looking to update the rank tracker that I have been using for a couple of years and reached out via Twitter to see who was using what, and the problem is, that there are so many to choose from. Even now I don’t think I have them all. So, it’s time…

The Ultimate SEO Audit Checklist

Those that know me, know that I am not hugely precious about hoarding information, and I have recently been cleaning up my website audit process and thought I would share all of the points that are investigated when I’m auditing a website. If you’re an SEO or think you can use this, please do feel…

SEO Swag Giveaway

Before the warm weather sets in (hopefully) this year, I am giving away more of these amazing little USB fans that plug in to keep you cool while Google is making you sweat. I will update the post with more details in the coming days, so watch this space 🙂 Are You Ready?    

Beginners Guide to Link Building

If you want to start feeling the love from Google and get your website to start ranking in the search engines you’re going to need some backlinks. So today we’re covering backlinks for beginners. Why You Need Backlinks If you want to transform your website into a customer or lead generation machine, I’ll show you…

Why it’s important to challenge brand fraud and abuse

I am always having to contact YouTube because someone is using my trademarked name or using an image or trying to pass themselves off as an employee, but just because it might be a little effort to get it removed, it doesn’t mean you should ignore it. Remember, this is your brand we’re talking about.…

What not to do when negative search results attack

Something has happened and you have appeared on the first page of Google, but this isn’t something good, so you want rid of it. What do you do? It starts by understanding what you shouldn’t do, and that is exactly what I explain here. I like to also stress to all readers, that I in…

Using Reviews To Power Your Online Reputation

Over 90% of customers admit that online reviews influence their purchasing decisions. If you are a brand looking to build your reputation online, then business reviews are one thing you should never take for granted. Reviews are quickly becoming invaluable tools that can be used to win customer trust and establish a positive online reputation.…

30+ SEO Specialists Talk about Google and Online Reputation Protection

Your reputation follows you everywhere you go. So how can you monitor and improve it? One of the key areas of work that I undertake as a freelance SEO consultant, is by helping clients to remove negative search results, also known as online reputation management, but there are some pretty clever and innovative people out…

Dealing with bad press. What to do

This happens day in, day out – to people from all over the world. So how should you deal with a negative article in the press? Once again, online reputation management techniques will ensure you keep a clean profile. Some might say that all press is good press, well, that isn’t always the case. If…

Why best practice is important for SEO

There is no getting away from the fact that there are so many differing opinions about what works best for a website. I am an advocate of internal linking, others believe the key is link building, and you had better believe there are dozens of other strategies that you can try. The beauty about following…

A-Z of Google Search Operators for SEO – Updated for 2019

What Are Google Search Operators Google search operators are an amazingly useful way you can query Google more specifically to look for certain keywords within different locations of a site or page. They cover much more than I have listed here (see Ahrefs for even more), but these are the ones most commonly used for…

Using an external SEO company to create an SEO strategy

The importance of a strong SEO Strategy When you go into business, your initial basic need is visibility… And when you’re a business who is looking to gain some online traction, your ranking on search pages is a vital ingredient to your eventual success. Visibility on search results relies heavily on how well you lay…

Using Strong Internal Links for SEO

This guide has been updated with additional information based on testing and implementation over the last 6 months and will continue to be updated as new changes are required. Anyone who follows me on Twitter will probably see me talking about internal links… A lot! I get many requests from site owners asking questions about…