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Google Fleming Update

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What is Google Fleming?

Google Fleming is any Google update where you take the credit for boosts in the SERPS that were nothing to do with you, but that you blame for any drops.

Where did the name Google Fleming Come From?

The name comes from Chris Fleming, an SEO practitioner of note and friend, who will probably ask me to take this down at some point… Or maybe not 😉

It’s his fault he posted this picture in the first place!

Is This Real?

Well, the concept is, but the name is just made up by me. Still, it could be worse, right?


My name is Andy Drinkwater and I am a seasoned SEO professional now into my 19th year. I specialise in technical SEO, reversing Google penalties and have a particular love for internal linking and website architecture.

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