What is link building and do you need it?
With hundreds of base algorithms at work and always being updated, Google can be a complicated beast to master, but some things remain a constant – such as link building.
Link building is the process of one site ‘voting’ for another by placing a hyperlink somewhere on the page and pointing it back to your page. Google uses these ‘votes’ to determine the benefit that a link will give to your website.
But not all backlinks are equal. There are many factors to take into account when building links and unless you know what you are doing, it is very easy to get yourself into trouble with Google and end up with a penalty.
What does it cost to build backlinks?
This is probably the first question that I am asked, and there isn’t a straightforward answer and I tell everyone the same – what is your budget?
There are many factors that dictate what you can expect when you start building backlinks to your website, such as:
- Your Niche
- Link Opportunities
Please contact me to discuss which is the best route for you to take. This will give you the opportunity to explain your goals and the best route forward for them.
Link Building Services
We have established that, for the most part, no-one really likes link building. It is time-consuming and if you start off wrong, you can quickly end up wasting weeks of work. If you feel that you could benefit from a more healthy link profile, then I can certainly help with the entire link building process.
It helps to know first of all what your goals are and then plan accordingly. As with all link building services, the plan will be to build a link marketing campaign that is tailored to your exact needs. Having done this for more than 19 years, I have a thorough understanding of what is going to help move the Google-needle in your favour.
There are a number of stages when it comes to researching backlink possibilities. I start by looking at the entire link landscape of your site and competitors. This is followed by analysing the sources, competitors, the potential for acceptance as well as other factors that will be important during the content creation and outreach stages.
Marketing Linkable Assets
This is possibly the most important part of the project. Without link-worthy content, you will be met with rejection time after time. With data gathered from millions of posts, I can outline the best possible ideas that are likely to lead to natural link acquisition. But don’t worry if you don’t carry any linkable assets – there are always other ways to build links that will still move the needle for you.
Prospecting & Outreach
When your content is decided, it’s then time to see who is going to be able to help seed it through social channels. If there are sites that should link to your assets, I find out who is the best contact to do this and how should they be approached.
Universally hated, outreach is where you have to start trying to make contact with individuals while you pitch your request for a link, but without it sounding like you are asking for a link. It’s trickier than it sounds!
Over the years, I have developed a large number of techniques that work well when it comes to making sure I get your content in front of the right people.
There is little point in creating amazing content without shouting to the World about it. Social Media is the perfect way to do this, and with an audience of billions, you will be surprised at just what can be achieved. Aside from being able to gain natural links, you can also pull traffic through to your site. This is generally people who are interesting in your niche, so it is not an aspect to miss. If you have no real Social Media strategy, talk to me about creating one.
Backlinks & Social Signals
There are more than simply link signals that come from link building. If you get the right links, you also get real traffic too and this passes another form of signal on to Google: Referral traffic.
Referral traffic works by showing Google that people are interested in what has been said about you, so follow the link and read what you have on your site. This positive signal has indirectly been seen to push rankings up in Google, making it an important point and one that shouldn’t be ignored.
Is it the end of the world if people don’t click on a link? No, but it’s a nice addition to have!
The Dofollow vs Nofollow Debate
This crops up time and time again – do you build do-follow links to my website?
Yes, do-follow links do pass ‘link juice’ to a page, but that isn’t the end of the discussion at all. You need a mix of do-follow and nofollow links to make it look as natural as possible – in the same way, you need a mix of high and low-quality sites to link to you.
A natural link profile isn’t made up of only high quality, do-follow links. In fact, you might end up with a penalty if Google saw that.
For backlinks to look natural, they need to be mixed and with a variety of signals:
- Anchor variations
There is a lot more at play than there was 15 years ago, so it is much safer to have links built in a range of ways.
If you think you need some help with your link acquisition strategy, then please contact me or use the form below.