When you hire iQ SEO, you are hiring an expert SEO services company whose primary SEO consultant has had many articles published and regularly appears as an expert speaker on a range of SEO webinars. Helping local businesses rank for their desired search terms is just one of my specialist areas that follows nothing but best practice guidelines set out by Google.
Read on to learn more about our local SEO services.
Local SEO for Local Businesses in Chester
Local SEO differs from traditional SEO with a whole other local strategy at play. There is no point in chasing after 1st position or wanting to rank on the local map pack if none of the basics are in place.
Our campaigns help businesses in the city rank in Google by following nothing but ethical local techniques. These include:
- SEO keywords
- Local citations
- Local backlinks
- Google My Business Page
- NAP – Name, Address, Phone Number
- Focused website content
These all go towards making your local presence stronger and with that, increased chances of appearing above your competition.
Typical SEO Strategy
Stage 1 – Google My Business
A strategy to help you rank for your Chester keywords and start gaining local traffic will normally start by making sure that your Google My Business listing is live and complete. This is key for any business wanting to rank locally.
Stage 2 – Reviews
Reviews from individuals or businesses is the second part of your campaign. This not only helps with trust in your business but will help with the CTR (Click Through Rate). After all, you want people to click on your listing, right?
Stage 3 – NAP
The NAP is your Name, Address and Phone Number. You need to make sure that this is consistent both on and off your website. This is normally pretty easy to make sure it is correct.
Stage 4 – Citations and Backlinks
Google is always looking for references to who you are and where you’re located, so it is important to make sure that you do have listings in the places Google looks, like directories. You can always go even further and look for backlinks from local Chester websites, too.
Stage 5 – Content and Keywords
Your website content is going to be key in any SEO strategy. This is where you get a chance to explain more about what you do to Google and your visitors. A local focus is always important, so make sure this is right.
Stage 6 – Tracking
There is little point in completing all of the work for your campaign only to realise you don’t know where you rank, so I will monitor and update you on how the campaign is going and if there are any new changes that need to be made.
Book a time to come and see me
If you would like to come and see me, then I am based in the Regus building on Chester Business Park right by the A55. Either use the form below to send me an e-mail or call me on 01244 207738.