How do you Remove Negative Search Results?
This is the most frequently asked question with online reputation management and is something I are always happy to help with.
Someone always has something bad that has been said about them and quite often, it is preventing them from getting on with life. This is never a nice situation to be in as it can cause stress, anxiety, worry and is often a source of embarrassment – but it doesn’t need to be.
Poor reviews, negative search results, bad press or just unfair feedback – these can be a nightmare for any company, but aren’t something you can always just request to be deleted – especially from Search Engines! As an SEO consultant, I see this on a daily basis and hear horror stories from my clients.
Of course, I can help you with this, but if you want to remove negative search results from Google yourself, then there are some steps that you can take. It can often take many months but is always worthwhile.
11 Steps to Bury Negative Search Results
- What industry will they work in
- How old are they
- What are their hobbies
This bit can take a little planning because if you are using a fake persona, you want to have every little detail down.
There are always steps here you can change around a little bit, but for the most part, this keeps things easy for you.
Drowning out the noise
If someone is using negativity towards you, then you fight back with positivity. There is no need to put you or your business at risk and this technique doesn’t breach the TOS in any search engine.
By creating articles, videos, reviews, listings, Social Media and profiles from a wide range of trusted sites, you effectively ‘take over’ what is causing negativity. I will then promote other positive mentions from 3rd party sites to help bump them up while replacing those that need burying.
Before you try to fix any negative press…
The first thought when seeing negative results might be to contact the site / individual in question. Best intentions here have been known to go horribly wrong and turn a small issue into a huge problem. Contact depends greatly upon their reasons for this negativity.
Never offer to pay for it to be removed or use any threatening language. This will only exacerbate any issues.
Before starting out, remember that unless there is a legal reason, the site / individual in question doesn’t have to remove negative comments. It can often seem very unfair, but you are likely dealing with a sensitive issue, so diving in with insults or strong language will only make things worse.
If we are dealing with a product that has launched but now has a string of unhappy customers, deal with this head on. Don’t be confrontational; offer to look into matters and give assurances where necessary, but don’t set yourself up for anything unrealistic. Just remember, if you have a lot of unhappy people, they will become more unhappy if they think you are ignoring the issue. This is especially the case on forums where others can join in.
Learn From Your Mistakes
Look to create a structure for damage limitation. You don’t want the same problem to keep recurring.
Past negative experiences don’t necessarily need to be something that hangs over your head. You can use these as an opportunity to ensure they don’t happen again by taking a proactive approach to customer satisfaction
Make sure contact with you is easy
A pet hate for lots of people, is not being able to get hold of a person or supplier easily if they wish to give you feedback.
By creating a simple feedback button on each page, you are then inviting others to air concerns directly with you, rather than on pages that can easily be seen by the search engines.
This is how a lot of negative press starts. However, this would be a pointless exercise if you had no intention of addressing concerns of others, so make sure you hop on these as soon as they come through.
Answer questions on your website
By taking a proactive stance, you will answer questions and concerns before anyone either needs to make contact, or take their worries to an online platform.
An FAQ can often be a huge help in situations like this by answering questions others have asked in the past. It gives you the ability to nip any issues in the bud, but make it easy to find.
There is no point in having a fantastic resource like this and then burying it as a single link in a page that no-one is likely to visit.