Just because something may be an issue with a social profile or a brand in turmoil, doesn’t mean that you can’t do something about it. By creating your own ‘bubble’, you create brand protection – whether that is personal or business. When someone searches in Google for your name, you want them to see only the positive. This is what I help businesses with daily and as a freelance SEO consultant, I am not affiliated with any other services.
Here are some additional online reputation management tips for you to think about – perhaps you will find something here that you feel will help your situation. If not, then please get in touch.
Monitor your name or brand
Probably the most important point with reputation management is knowing what people are saying about you. Without this, you are literally flying in the dark.
Criticism is going to happen, no matter what. You are never going to please 100% of people 100% of the time – this is just a fact of life.
However, you can learn from what others are saying and by taking this on board, you will show that you are willing to listen and action issues. Remember to be patient and take the time to understand their grievances.
If people respect you, they are going to take more notice of what you have to say – this is why earning trust is so important to your reputation. How you become a respected authority depends on the market you are in, but one sure-fire way is to look at others who are winning in your field – how are they doing it?
Take the time to become the person or brand that is synonymous with respect and trust in your industry.
Know when to apologise
If you get something wrong, don’t think for one second that there is anything weak about apologising. This shows you are human and like the rest of society, capable of making mistakes.
Just make sure it isn’t one of these thin-veiled apologies that carries a retort with it. Hold your hands up if you are in the wrong.
It doesn’t matter what it is, the longer you leave it, the longer you leave it open for negative remarks to start spilling out, or for others to get involved.
Every business must have a level of unhappy customers and it doesn’t matter if they post this online or tell you over the phone, you must be seen to be doing something about it as soon as you can.
Remember that if you react quickly to an issue, you have a much greater chance to prevent it from turning into anything other than just a comment.
Prepare for issues
This doesn’t mean you will ever really have the need for a plan, or at least not on a daily basis, but as the saying goes “forewarned is forearmed”.
This means that you are prepared for anything negative happening or an unhappy customer coming along, you will have a plan to deal with it – hopefully, one that has been carefully thought out.
Knowing what could potentially be around any corner will set you in good stead and allow you to handle any issue before it becomes a crisis.
Hide negative search results
Remember, this is Google we’re dealing with. There is always a chance that if something bad happens, you can be damn sure that if someone has mentioned it online, Google will find and index it.
There are two ways to deal with this:
The proactive approach is the one that most who end up having to go with reactive, wish that they had done. Preparing yourself for any eventuality is a lot cheaper (and easier) than having to try and deal with a more reactive campaign and bury negative search results if something does happen.
Never click on negative search results
It’s always going to be tempting – you see something bad about you and you are immediately going to want to click and see what it is. But you must resist this urge!
By clicking on any search result, you are fuelling Google with signals about search phrases and popularity (amongst many other signals), when what you want to be doing is distancing yourself as much as possible.
Ignore all detractors
Sometimes people like to write articles, comments or posts that might get your blood boiling, but resist the urge to get embroiled in a heated discussion – or any discussion!
People like this are known as ‘trolls’ as that is what they are doing – trolling. They are trying to get you to take a bite of the bait that they have written with the sole purpose of causing arguments. This can then be used against you, so as much as you might want to get involved, don’t.
Write amazing content
One of the backbones of SEO is content. Google loves great content and will index it accordingly – a strong content strategy is an absolute must. It is almost impossible to create a campaign without content of some sort, so time to get creative.
If, like lots of other folk, you are struggling for time, then you need to find a writer who can help you. There is no point in trying to rush this because it will end up doing nothing for you other than waste your time.
Look for guest blogging opportunities or posting content on sites that naturally rank well in Google and with that, will come the opportunities for them to play a part in your campaign.
Social Media is your friend
By now, most people in the World have a social media account of some sort and quite often they have multiples. This is another area that is going to work in your favour. It will do the following for you:
- Google indexed and displays profiles from most social platforms
- You can gain a following, thereby increasing your authority
- Whatever you post can be seen and shared to a much wider audience
This is why it is so important. It works for you in multiple levels and offers many benefits. If someone searches for your name, would you rather it be Twitter that shows up or a negative article?
Just remember, even though it might appear everything is private, work based on the fact that nothing is ever fully private so don’t take chances with what you post or what you say.