Technical SEO Audit Services for 2018

How can one of our SEO Audits help your business?

Reverse Current (2018) Google Penalties – Improve SERP Results – Increase Conversions

The last quarter of 2018 has seen some huge algorithm updates from Google, one dubbed Medic but affects much more than medical (hint: it appears that search intent is playing a big part) and with that, many sites that have been dropping sharply in the SEPRs. Small wonder that so many site owners are turning to SEO audits to help them track down what has caused this.

A top-ranked website will generate more leads and new possible sales. However, it is common to overlook some key factors that affect your website’s ranking.

You will probably be considering an SEO audit because:

  • You have seen a drop in SERP positions
  • Pages are not ranking well
  • CTR and conversions are suffering
  • Need to reverse a Google penalty
My audit process consists of more than 227 important ranking and usability signals.

An SEO audit helps you and your team to identify major and fixable errors on your website. Based on the findings, an audit, whether on-page or off-page, should help in charting a stronger SEO strategy.

A technical SEO Audit (sometimes referred to as a Forensic Audit), is the methodical process of looking at a website and then working with results to make changes that will positively impact your goals. This is presented to you in a report with a final checklist of changes you should be making.

You may find an audit will help when looking to correct a Google penalty, or if site changes have slowly been eating away at your visitors, and you aren’t quite sure why.

All SEO Audits are compiled by hand by myself (freelance SEO Consultant with 18+ years experience) and each element heavily scrutinised before providing you with your custom report.

193 SEO audits created and counting…

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What do the SEO Audits Cover?

FeatureBasicComplete
Number of pages checkedUp to 1,0001,001-10,000+
Final strategy Summary
Help with Implementation
Online Audit
Offline Audit
Competition Analysis13
Site Overview
External Backlink ReportLimitedComplete
GOOGLE ANALYSIS
SERP Analysis
Analytics Integration
Search Console Analysis
Google Cache Analysis
SITE ARCHITECTURE
Site Protocol Check
Site Visualisation
Home Page Link Consistancy
Pagination Use
Canonical Analysis
Print Version Use
Internal Linking Use
Redirects (Int. & Ext.)
Redirect Chains
Robots.txt
Meta Robots
Site Structure
Category Use (eComm)
Fire & URL Naming Convention
Error Pages
HTML Sitemap
XML Sitemap
TECHNICAL / SERVER ISSUES
Protocol Use (http/https)
Links all Reachable?
Broken / Redirected Links
External Links
Javascript
Dynamic Pages
Security / Malware Check
Site Speed
MOBILE SITE
Mobile Friendly
Responsive
Popups / Interstitials
Mobile Page Size
Mobile Content Check
Image Use
Search Console Issues
AMP Check
Site check on Mobile
Site Check on Tablet
Mobile UX issues
Mobile Navigation
Use of video on Mobile
HTML USE / ELEMENT ANALYSIS
Deprecated HTML
HTML Validation
CSS Checks
Page Titles
Meta Descriptions
Heading Tags (H1, H2 etc)
Image Optimisation
KEYWORD ANALYSIS
Keyword Research
Keyword Use
Keyword Implementation
Keyword Focusing
UX
Video Review
Homepage Check
Category Pages (eComm)
Internal Pages
Contact Pages
CONTENT
# Words Used
Under-performing Pages
Consolidation
Pages with high bounce
Best & Worst Ranking
Content Gaps
BACKLINKS
Overview
Backlink Health
Spammy Domains
Anchors Used
NEGATIVE PRACTICE CHECK
Hidden Text
Cloaking
Doorway Pages
Meta Refresh
Javascript Redirection
Link Exchanges
FINAL SUMMARY
Complete Summary
COSTEnquireEnquire
TIME TO COMPLETE7-10 days10-15 days

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There are over 1500 algorithm updates each year – how can you be sure you aren’t falling foul of these?

Get In Touch

If you would like to either book an audit or have questions relating to the process, costs or specifics surrounding your business or niche, then please contact me or use the form below.

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