Why might you need to Audit your website.
This is always a difficult question and there is never a black & white answer, but if it helps, follow these few pointers to help you decide if an audit is right for you.
- Has your website seen an unexplainable drop in search positions?
- Are there warnings in Search Console?
- Has development work impacted search traffic?
- Has your site recently undergone a migration?
- Do you suspect someone is attacking your site?
- Has the site never been updated in line with Google recommendations?
- Are conversation rates diminishing?
- Would you just like to know you are doing everything right?
If you have any more questions, please just get in touch using the form at the end of this page.
What are the benefits of an SEO Audit from iQ SEO?
- One of the most comprehensive SEO audits available on the market (190+ base points)
- More than 50 Technical & Architecture checks are performed
- You will receive a complete summary and plan of changes
- User Experience is inspected to increase clicks and improve conversions
- On-page SEO can be thoroughly maximised
- Your backlink profile is checked from multiple sources
- You will know where your competitors are ranking and how they are doing it
- A complete Content Audit is included as standard as is Gap analysis
- Recover from or avoid Google penalties
- Follow best practice changes for the future
- Specific areas of concern can be targeted
- You will get 1-on-1 consultation time with me after the SEO Audit has been delivered to you
What is inspected in my SEO Audit service?
Your website is inspected in a very methodical way with a set of processes perfected through years of experience. You can see everything that is done as I made public the entire SEO Audit checklist that I use.
Today, there are few who can match my ability to uncover what is going on in the background with a website.
The SEO Audit process is as follows:
Step 1: Google Audit Checks
From Google Analytics to Search Console, manual penalties and cache analysis, this initial step will ensure that the basics are all in place and working as intended. By checking all of these areas, it allows for any quick fixes to be applied before the rest of the audit points are started.
Step 2: Benchmarks for the Audit
Benchmarks are imperative to any campaign and audits are no different. I start by benchmarking the number of pages indexed by Google, the number of backlinks and then move on to the search positions. Benchmarks are important as they tell you exactly where the site stands before work begins and a solid baseline to track progress.
Step 3: Competition Analysis Audit
Everyone has some level of competition that they want to appear above in the search results, and by inspecting what they are doing, gives you detailed information on how they are achieving this. You can then emulate and improve on strategies that are working for them.
Step 4: Site Architecture Audit
Understanding and optimising your site architecture can provide big gains from many angles. Everything from internal links and canonicals to category use and navigation is inspected. These technical SEO checks are often missed due to a lack of understanding of how important they are.
Step 5: Technical Audit
Continuing with the technical SEO auditing, there are more than 30 points inspected here alone. If a site has Structured Data issues or is blacklisted, then these ‘hidden’ issues can hold SEO work up without ever really knowing what the problems are.
Step 6: Images Audit
Most websites use images to some degree (even me!) but if you are not careful, they can hinder site performance or even limit the ability to appear in the Google image search. You might not realise just how important image SEO is or have ever given it much thought before.
Step 7: Mobile Audit
When Mobile First was announced, Google gave everyone plenty of notice to get their website into shape and ensure it works well on a mobile device. Despite this, there are still many many websites that ignore mobile usability or even navigation and load times. Mobile First also means that your mobile site dictates your desktop and mobile rankings – this is hugely important.
Step 8: Page Level & Element Audit
On-page best practice is a staple of any website. Without it, Google isn’t going to know how much trust and authority that you deserve. By dotting every ‘i’ and crossing every ‘t’ you show Google how serious you are about becoming an expert in your field. These are basics that are still major ranking factors for any website.
Step 9: Keyword Audit
It is all too easy to have keywords damage the search positions of a website. They can cause duplication and cannibalisation issues, but can also be put to great work by making sure you are targeting the phrases that net you the results you seek. Ensuring these are correctly identified will help you understand what they are doing for your website.
Step 10: Content Audit
Content is still imperative for any website, but content can mean different things to different audiences. You wouldn’t want a site filled with technical content if you were trying to sell men’s shoes or have pages filled with copy if you run an e-commerce website. By evaluating the content, I can show you where even more growth can be had.
Step 11: User Experience (UX) Audit
Did you know that User Experience is actually a ranking signal for Google? Many business owners are oblivious to just how important UX is to a website and how important it is to Google to ensure they are delivering websites in the SERPs that offer just this? The User Experience checks I perform will help identify any problem areas.
Step 12: Backlink Audit
Every website needs links but these can quickly ruin a website if there are backlinks appearing from toxic neighbourhoods or that are being purchased. By fully evaluating the entire backlink profile, I can see just what is happening and if changes are required, just what they need to be.
Step 13: International SEO Audit
For websites with international audiences, there are ways to deliver the right content to the correct audience. If there are issues surrounding this, you might already be aware of the problems but unsure of how to resolve them? This step will highlight any problem areas and how they can be resolved.
Step 14: Local SEO Audit
Many businesses require local SEO campaigns to help them appear in Google’s local pack. By completing local checks, I can help ensure that everything is in places, from the ‘Google My Business’ account to local mentions and citations. Everything that is needed for a successful local campaign.
Step 15: Negative Practice Checks
Without realising, you can easily upset Google by unintentionally adding negative practices on your website, and although most savvy site owners know to avoid these, they do still happen. These checks will highlight problem areas and how to quickly resolve them.
It is important to note that your SEO Audit is completed, hand-compiled and written up by myself, freelance SEO consultant, Andy Drinkwater. No work is outsourced and no automated reports are delivered. You will receive a custom PDF document and spreadsheet that shows you every site issue and explains what you need to do to correct them.
SEO Audit FAQ
How long does an SEO Audit take?
From the date of completing the information I require, each SEO audit is typically finished in 2-3 weeks. There are always exceptions to this, of course.
Are my audits manually or automatically created?
Every single audit that is conducted is hand prepared by myself. Nothing is outsourced and you will never receive a PDF report from an SEO tool.
How much does an SEO Audit cost?
This depends a lot on your site, but generally, these start from £2,200+VAT
What is a Technical SEO Audit?
A technical SEO Audit is where an SEO professional looks at more than just on-page factors and starts to consider issues that might not be visible or immediately obvious. All of my SEO audits include technical factors as standard.
Do you have an example SEO Audit that I can see?
Yes, I made this SEO Audit checklist public so that everyone can see exatly what I do when auditing a website.
I use Shopify – can I still benefit from an Audit?
When auditing sites powered by Shopify, it is important to remember that there are some aspects of the site that are not under your control, therefore there will be some elements you cannot change. However, there are still a lot of beneficial changes that can be gained from this process.
Can WordPress websites have an SEO Audit performed?
Absolutely yes. If you host your own Wedpress-powered website, this will give you access to almost everything that is required to make changes identified in an SEO Audit.
Do You Have More Questions? Please Get In Touch
If you would like to either book an audit or have questions relating to the process, costs or specifics surrounding your business or niche, then please contact us or use the form below.