Technical SEO Audit Services

What is a Technical SEO Audit?

A technical SEO Audit is a methodical process whereby we inspect many website elements and then work with the results to make changes that will positively impact your goals.

These will help you and your team to identify major and fixable errors on your website. Based on these findings, you are then able to use the document to create a solid SEO strategy – starting with what is holding you back…!

If site performance is impacted in any way, this is how you will identify the issues.

Ready to book an audit?

Do I need an SEO Audit?

This is always a difficult question and there is never a black & white answer, but if it helps, follow these few pointers to help you decide.

  • Has your website seen an unexplainable drop in search positions?
  • Are there warnings in Search Console?
  • Has development work impacted search traffic?
  • Has your site recently undergone a migration?
  • Do you suspect someone is attacking your site?
  • Has the site never been updated in line with Google recommendations?
  • Are conversation rates diminishing?
  • Would you just like to know you are doing everything right?

If you have any more questions, please just get in touch using the form at the end of this page.

Ready to book an audit?

How can an SEO Audit help my business?

You may find an audit will help when looking to correct a Google penalty, or if site changes have slowly been eating away at your visitors, and you aren’t quite sure why.

All SEO Audits are hand-compiled by Andy Drinkwater and each element heavily scrutinised before providing you with your custom report.

The audit process consists of inspecting more than 230 important ranking and usability signals both on and off-site.

Ready to book an audit?

Which SEO tools do we use?

It is no secret that each SEO audit needs to start with knowing what is going on with the site and to do this we (and every other SEO…) need to use a range of tools to identify these issues.

In the interest of transparency, this is a list of many of the tools used to inspect various site elements. There are more, but they are a bit more specific and don’t get opened as often.

CRAWLINGMISCELLANEOUSMOBILE
AhrefsBrowser SpyAMP Validator
Cognitive SEOBuiltWithWebpage Test.org
Deep CrawlDejan HREFLang ToolMobile Moxie
Netpeak SpiderWayback MachineLighthouse
OnCrawlLRT Link Redirect TraceGTMetrix
Rank ActiveStructured Data Testing ToolGoogle & Bing Mobile Test
Screaming FrogCheckdog
SEMRushRedirect Checker.orgSERP TRACKING
SERPED.netGoogle AnalyticsAccuranker
SistrixGoogle Search ConsoleSEMRush
SiteBulbGA CheckerAhrefs
Website AuditorCode Beautify.org
SitelinerBACKLINKS
KEYWORD RESEARCHReverse IP LookupAhrefs
SEMRushuClassifyLink Research Tools
Keywordtool.ioMarie Haynes Blacklist
SpyfuUXSEMRush
Page Optimizer ProHotJar
Keyword RevealerYandex Metrica

 

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What does an SEO Audit Cover?

FeatureBasicComplete
Number of pages checkedUp to 1,0001,001-10,000+
Final strategy Summary
Help with Implementation
Online Audit
Offline Audit
Competition Analysis13
Site Overview
External Backlink ReportLimitedComplete
GOOGLE ANALYSIS
SERP Analysis
Analytics Integration
Search Console Analysis
Google Cache Analysis
SITE ARCHITECTURE
Site Protocol Check
Site Visualisation
Home Page Link Consistancy
Pagination Use
Canonical Analysis
Print Version Use
Internal Linking Use
Redirects (Int. & Ext.)
Redirect Chains
Robots.txt
Meta Robots
Site Structure
Category Use (eComm)
Fire & URL Naming Convention
Error Pages
HTML Sitemap
XML Sitemap
TECHNICAL / SERVER ISSUES
Protocol Use (http/https)
Links all Reachable?
Broken / Redirected Links
External Links
Javascript
Dynamic Pages
Security / Malware Check
Site Speed
MOBILE SITE
Mobile Friendly
Responsive
Popups / Interstitials
Mobile Page Size
Mobile Content Check
Image Use
Search Console Issues
AMP Check
Site check on Mobile
Site Check on Tablet
Mobile UX issues
Mobile Navigation
Use of video on Mobile
HTML USE / ELEMENT ANALYSIS
Deprecated HTML
HTML Validation
CSS Checks
Page Titles
Meta Descriptions
Heading Tags (H1, H2 etc)
Image Optimisation
KEYWORD ANALYSIS
Keyword Research
Keyword Use
Keyword Implementation
Keyword Focusing
UX
Video Review
Homepage Check
Category Pages (eComm)
Internal Pages
Contact Pages
CONTENT
# Words Used
Under-performing Pages
Consolidation
Pages with high bounce
Best & Worst Ranking
Content Gaps
BACKLINKS
Overview
Backlink Health
Spammy Domains
Anchors Used
NEGATIVE PRACTICE CHECK
Hidden Text
Cloaking
Doorway Pages
Meta Refresh
Javascript Redirection
Link Exchanges
FINAL SUMMARY
Complete Summary
COSTEnquireEnquire
TIME TO COMPLETE7-10 days10-15 days

Ready to book an audit?

There are over 1500 algorithm updates each year – how can you be sure you aren’t falling foul of these?

Get In Touch

If you would like to either book an audit or have questions relating to the process, costs or specifics surrounding your business or niche, then please contact us or use the form below.

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