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Why I Chose SERPBook as my SERP Tracker of Choice

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For anyone who is interested in tracking their SERP positions, then you are going to want a tool that is at least accurate, and probably some additional features as well.

There is no point in hoping that something will do what you want, you need to know and sometimes they don’t always put all of the benefits on the sales pages.

Over the past couple of weeks, I have been running a poll to see which are the most popular Rank Trackers and it was quite surprising. There were tools listed that I wasn’t even aware of, so it gave me an opportunity to check out some new services.

One of the biggest reasons, aside from the accuracy, was that I needed something with fast updates. While conducting an SEO audit and correcting changes, I like to be able to watch how the rankings are being affected. 2-hour updates were perfect for this.

So, this is how I ended up choosing SERPBook.

Why SERPBook?

There were a few “must have” criteria that I was looking for when trialling different rank trackers, and they were:

  • Position Accuracy
  • Update Frequency
  • Mobile Friendly

Anything past these was a bit of a bonus, and I found a few very nice bonuses with SERPBook.

Position Accuracy

This is, of course, a difficult one to make sure is right, so there was quite a bit of testing and comparing between the tools I was looking at, and out of them all, SERPBook came tops along with SEMRush and Ahrefs.

But because I needed more, I continued to compare.

Update Frequency

This is quite important for me because I do deliver results to clients Worldwide, so what is a suitable time to update in the UK is going to be different in the US or China. So I wanted something that I could either update manually as I needed or that had something of at least a daily update.

SERPBook goes even further than this by offering:

  • Daily
  • 2-Hourly
  • Manual

I have all of mine set to 2-hourly and this is absolutely perfect!

Mobile Friendly

Like many SEO’s, I like to keep watch on positions when I am away from the office, so I have been searching hard for something that works well on mobile, and SERPBook does this fantastically!

You get 2 different views depending on your phone rotation, but both fit and work extremely well.

Other Plusses

While SERPBook ticked all of the required boxes and has all of the standard features you would expect (Notes, Tags, Locations, etc), it also has 2 other points that I really like.

The first is “Favourite Keyword” where you can click on a keyword and it will allow you to ‘pin’ it to the top of all of your results. Super useful if you are targeting something in particular.

The next is a very nice Alert system that you can opt to have e-mailed you.

I also love that you have a whole host of table settings that allow you to customise what you do and don’t see.

I would urge you to give SERPBook a look and see if it can also work for you.

(Disclaimer – This isn’t a paid or promoted post but the link is an affiliate for myself)


My name is Andy Drinkwater and I am a seasoned SEO professional now into my 19th year. I specialise in technical SEO, reversing Google penalties and have a particular love for internal linking and website architecture.

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